Blog
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Michael Edwards walked. The template he was promised never came.
Michael Edwards has left his role as CEO of Football for Fenway Sports Group. The official statement will be gracious. The reality is that he told FSG last August he was done, and nobody who watched the 2025-26 season unfold could be surprised. Edwards returned to the Liverpool orbit in March 2024 on a specific…
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Why do candidates run with so much baggage?
Graham Platner is out. The Maine oyster farmer who stormed a Senate primary and then collapsed in less than forty-eight hours did not fall because the political machine is rigged against honest people. He fell because a credible allegation of sexual assault landed, and the rest of his record was already a warning sign nobody…
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The case for boring software
There is a particular kind of excitement that comes from installing something new — a fresh tool, a rewritten app, a framework that promises to change how you work. I have felt it more times than I can count. And I have paid for it more times than I care to admit. The pattern is…
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Arne Slot Has a Premier League Title. That Might Be the Problem.
One Premier League title each. Arne Slot has one. Jurgen Klopp has one. Slot took two seasons to get his. Klopp needed nine. That sentence is true, rude, and incomplete all at once. It is the kind of barstool stat you drop to watch someone’s face cycle through four different emotions before they decide which…
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Eat Your Own Dog Food
In the tech world, we have a saying: “Eat your own dog food.” It is a simple rule. If we are going to ask you to pay for a service or a piece of hardware, we should be using it to run our own business first. At OConnell I.T., we take this seriously. We do…
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The ‘Hollywood’ Problem — When a Client Says No for the Right Reason
One of the more useful moments in client work is not when you present a strong idea. It’s when a client turns one down for the right reason. I was in a branding session last week. We covered the usual areas: Content strategy Visual direction Marketing channels ROI The conversation moved to AI-generated video. They…